Privacy Policy

Updated: May 23rd, 2023


Hello there, thank you for being part of our journey!

We take the protection of your Personal Data very seriously. Hence, we handle your Personal Data as confidential information and in compliance with the statutory data protection regulations and this Privacy Policy. Whenever you use our Services, various Personal Data will be collected.

The following information will provide you with an overview of how we collect your data as well as the purposes we use this data for when you use our games and other services (“Services”).

The term ”Personal Data” (or “Data”) comprises all data that can be used to personally identify you, either directly (such as your first and last name, your email address or your telephone number), or indirectly (such as your PlayTag ID or game data).

We are processing your Data as a controller under EU data protection laws:

Wondershop Oy
Business ID: 3158943-6
Address: Aleksanterinkatu 11


If you have any questions about or suggestions on how to improve our data protection, you can contact us here.


Your Personal Data is primarily collected by you communicating it to us by entering it in a player registration or contact form. Upon registration, we may collect your Name, Username, Phone Number, Email, Address, Date of Birth and Gender. We only collect Data that is essential and relevant for the purposes explained in this Privacy Policy. We don’t use your Data for profiling or other automated decision-making.

Other Data is automatically collected when you play our Games and use our Services. In order to make our Games and Services better and more impactful, we may also collect information about your perception of our Games, how you liked them, and what kind of impact, if any, they have had on you.

In order to fully play our Games or use our Services, it is necessary to provide the data listed below. Without this Data, we are not able to provide our Games or Services in their full extent to you.

We may collect and use your Data when you:

a) Take a new PlayTag into use and create an Account

When you take the PlayTag into use, we collect the time, date and location of its registration. When you first play our Games, we may automatically generate a user ID (“Player ID”).

b) Use our Games or Services

When you use our Services, we may automatically collect your:

  • Game data such as achieved game levels, rewards, completed events, virtual currency and statistics including the playtime or the use of the various features as well as the data associated with any bugs and malfunctions with either the Game or the PlayTag.
  • Data on the locations (“Hubs”) where you have played our Games
  • User preferences and settings, such as PlayTag configuration and other customisations.

We collect this Data to provide you with access to our Games, to save your progress, rewards and unlocked content, and to improve your experience and the security of our Services.

c) Contact our Player Support team

If you send support requests to our Player Support team by email, we collect and process the Data from your request and Data from your account, such as your Player ID, game data, and technical data. We collect this Data to appropriately respond to your requests.

The Data sent by you to us via contact requests remains with us until you request us to delete, revoke your consent to the storage or the purpose for the Data storage lapses. Mandatory statutory provisions in particular statutory retention periods remain unaffected.


To improve the features and design of our Games and Services, we may analyze all collected data. The analyses of your usage Data are usually conducted anonymously; i.e. the patterns cannot be traced back to you.

We use third-party analytical tools in connection with our Games and Services. Any Data transferred outside the EU and the European Economic Area is done in accordance with the European Commission’s decision on the adequacy of privacy protection. We have assured that all the third parties follow the latest EU regulation on data transfer mechanisms, and that these partners process your Data only according to our specific instructions.

The third-party sub-processors that the Games or Services may use are Cloudflare, Github (Microsoft), Bitbucket (Atlassian Inc.), Google Cloud, Google Firebase, Hubspot, Heroku (Salesforce), Amazon AWS, Aiven Oy, Sentry, Mixpanel, Sendgrid (Twilio), Messagebird, getdbt, Datadog, Auth0, Office 365 (Microsoft), Google Workspace, and Plausible.


Unless the law specifies a different retention period, we will delete or anonymize your personal information as soon as it is no longer needed for the purposes for which we collected or used it in accordance with the preceding paragraphs. If Data must be kept for legal reasons, they are blocked and no longer available for further use.


We may use your Data in the following circumstances:

  • Our legitimate interest (or reasonable expectations of users), to offer you the best possible user experience, such as to ensure the security of the Games and Services, or to respond to your requests and questions.
  • If it is required to comply with a legal obligation or document compliance with legal obligations.
  • Your consent to offer you products, services or personalized content depending on your user profile.


We define “Child” as players under 13 years of age. To permit the Child’s registration in our Games and Services, parents or legal guardians ("Parents") must provide verified consent. Verifiable parental consent is required for the collection, use, or disclosure of a Child's Personal Data. We won’t collect, use, or disclose any Personal Data from a Child if their parent or guardian does not provide such consent. We may ask a Child to provide a Parent’s email address in order to request this consent, and the Parent’s email address will be deleted if consent is not provided within a reasonable time.

Parents can provide and verify their consent through our website Where Parental consent is required, we recommend that Parents monitor the Child’s game activity and use of the Service.

Once verified, Parents can consent to their Child accessing our Games and Services. For user account creation, we will collect the in-game username the Child chooses to use, internal account IDs that we assign to the Child’s account, and, with the parent’s permission, the Child’s personal email address (if available). We need that information to authenticate the Child’s account, to make sure the Child is eligible and able to receive the Services, and so that the Child receives the correct version of the Services. As the Child accesses and uses the Service, we will also collect and use the Child’s location and other Personal Data listed in this Privacy Policy for the purpose of operating and providing the Service to the Child, as described in this Privacy Policy. If we need to collect additional information for other purposes, we will first seek your permission.

In a situation where the Child does not have their own registered PlayTag or the Parent is not present or to give consent, we only gather Data that is absolutely necessary for providing the Game or the Service for the Child. In this situation we as the Child to create a unique player nickname, and we ask them to provide us with a phone number, either their own or their Parent’s. The nickname is required to identify a unique player in case they return to the play the Game in any of our Hubs. The phone number is collected to ensure that all lent PlayTags can be recovered back to us once the Game session is finished.


In case you have questions about this Privacy Policy or want to exercise your rights as described below, please contact us via email at support@wondershop.org.

  • Obtain a copy of your Data – “Right of access and data portability”:
    • At any time, you can request a copy of your Data. You may also consult the Data, use it yourself or transfer it to another service provider.
  • Correct your Data – “Right to rectification”
    • You have the right to correct your Data when it is inaccurate or incomplete (for example, change your address).
  • Delete your Account – “Right to erasure (right to be forgotten)”
    • You can request the closure of your Account and the deletion of the associated Data.
  • Limit the use of your Data – “Right to restriction of processing”
    • You also have the right to request that your Data no longer be used or not be deleted during the time we are processing your request.
  • Give and withdraw your consent – “Right to object and withdraw your consent”:
    • At any time, you may withdraw your consent or object to the receipt of newsletters and advertising emails, the personalization of advertisements or the sharing of your Data with our partners (except for technical service providers) by email request to support@wondershop.org.

We will not discriminate against and, therefore, not deny requests without legal reason, provide a different level of service, or charge different prices to players that choose to exercise their rights.

If you feel that your rights have not been respected after having contacted us, you have the right to make a complaint to the competent supervisory authority. In Finland, the authority in question is Tietosuojavaltuutetun toimisto, PL 800, 00521, Helsinki.


We reserve the right to update this Privacy Policy, if necessary, in compliance with the applicable data protection regulations. This way, we can adapt it to the current legal requirements and take changes in our services into account, e.g. when introducing new Services. The most current version always applies to your visit.

Last updated: May 23rd, 2023